Business Development Strategies for Seller/Doers

February 13, 2020
12:00 PM to 4:30 PM
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Hosted by Burns Engineering
2001 Market Street, Suite 600
Philadelphia, PA 19103


presented by Ralph Kison

Sponsored by Burns Engineering, Inc.


Join us for an educational Seminar!


  • Registration and boxed lunch: 12:00pm-12:30pm
  • Seminar: 12:30pm-4:30pm


Click here for video teaser Ralph put together for us for the event!

Seminar Outline:

The Sales Diamond™ Business Development Strategy

Ralph will present an engaging session on how to sell your services and expertise based on your value, not low fee, by leading clients to an informed buying decision. This results-driven model works extremely well for those selling professional services or looking to grow their consulting practice.

  • Learn how to:
    a. Position yourself to become a Strategic Partner and Trusted Advisor
    b. Tap deep into your business network to capitalize on existing relationships and obtain high quality referrals
    c. Utilize the Sales Diamond™ to:
    • Earn the Right to present your services and expertise through effective engagement, qualifying and discovery of your client’s requirements
    • Secure Commitment by presenting high value customized solutions that exceed clients’ expectations; achieve alignment and secure commitment by
      leading your clients to an informed buying decision
    • Develop a unique and powerful value proposition to forge strong client relationships and create additional business opportunities 

The first sale you make is to yourself. Are you buying what you’re selling?


Attendees will also receive access to the myKison online program.




Ralph Kison is President of Kison Inc., Professional Development Specialists and Growth Through Learning Inc., an e-learning firm. He works with individuals, organizations and professional associations across North America in business-to-business and professional services environments. Ralph facilitates partnering and lessons learned sessions for project teams in addition to providing services focusing on employee and organizational development in the areas of leadership coaching, mentoring and succession planning. He also works with organizations across North America in business-to-business and professional services environments, to improve their business development and sales and customer service effectiveness. Ralph’s career includes over 29 years working with engineering, architectural, environmental services, geotechnical, construction, building products, distribution and insurance firms. He brings experience, perspective and passion to assist organizations and their employees maximize their potential and impact.
Ralph has taught professional sales courses at the British Columbia Institute of Technology (BCIT) and the VANSEC I program for Sales and Marketing Executives International of Vancouver (SMEI).

EDUCATION AND MEMBERSHIPS: Ralph is a graduate of the University of British Columbia Marketing and Sales Management Program. He is a Certified Marketing Executive (CME) and Certified Sales Executive (CSE). Ralph is a member and past President (1993 - 1994) of SMEI Vancouver, member and past President (2003 – 2005) of the Canadian Society for Marketing Professional Services (CSMPS) and a member of the American Society of Heating, Refrigerating and Air-Conditioning Engineers, Inc. (ASHRAE) and the Society for Marketing Professional Services (SMPS).



Register here:  *Late fee is applied to all registrations after 12pm on Tuesday 2/11.


$20.00 Philadelphia Chapter Member
$30.00 after 12:00 pm February 11

$50.00 Society Member
$60.00 after 12:00 pm February 11

$50.00 Guests
$60.00 after 12:00 pm February 11


Sales Diamond Testimonials